Subscription services have become a fixed part of the monthly cost of living in Greece, but for a large share of consumers they are now accompanied by an “invisible” financial burden: paying for services that are rarely or never used.
According to a survey by Revolut conducted among 1,000 adults in Greece, 50% of Greeks say they continue to pay for active subscriptions they essentially do not use. The most common cases involve telecommunications services (31%) and streaming platforms (28%), followed by fitness and wellness subscriptions.
According to the survey, 32% of Greeks spend between €50 and €100 per month on subscriptions overall.
Although the financial impact often goes unnoticed, it is cumulatively significant: 26% lose between €5 and €15 every month on unused subscriptions, while 10% pay more than €15 per month for services they rarely or never use. At the same time, 32% of Greeks spend a total of €50–€100 monthly on subscriptions of all kinds, from mobile and internet services to streaming, gaming, and software applications.
The survey also highlights an interesting behavioral aspect surrounding so-called “subscription ghosting”: most users keep subscriptions not because they actively use them, but due to inertia. Around 32% believe they “might need them later,” 34% say they “simply never get around to cancelling them,” while 14% admit they completely forget about them. An additional 12% believe that companies intentionally make the cancellation process difficult.
Source: Μoneyreview.gr
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