As the demand for child care decreases, the need for help at home for elderly people increases rapidly, according to data of the platform “Nannuka,” which analyzed 89,000 care listings.
In the five-year period 2020-2025 a total of 88,000 needs were recorded, of which 20.5% concerned elderly care. Child care was still dominating with 53.4%, but the trend is reversing quickly, the research reports.
The share of the labor market in home care rose for the elderly from 16.7% in 2024 to 20.7% in 2025 (+25% in absolute numbers), while that of child care decreased by 9.7%.
As the population ages and births remain at historically low levels (below 70,000 in 2025), the demand for elderly care will continue to rise. Already elderly care passes from 16-17% to 20-21% within a few months – and this is only the beginning, the research characteristically states.
In 2020-2025, 88,000 needs for home care were recorded, with 53.4% concerning children and 20.5% elderly people, but the trend is reversing quickly.
Almost half of care professionals are active in four cities, with Athens gathering about one quarter of the total supply and Thessaloniki at 15%. Piraeus and Patra add another approximately 10%.
More than 15 cities and island regions have below 1% of the supply each — an image that reveals serious gaps in the region.
Comparatively, the babysitting market shows much greater regional coverage, with many areas gathering 1–3% of the supply, percentages multiple in relation to elderly caregivers.
Source: nannuka.com
